More Stories

  • A Life Inextricably Bound with Nu Skin A Life Inextricably Bound with Nu Skin
    When Goo, Hyun Jin discovered that Nu Skin’s mission aligned perfectly with her dream to help children in need, she saw the potential for building a successful business that would allow her to fulfill that dream. She and her husband, Choi, Choong Il, nearly gave up at one point, but pushed past difficult times and are now determined to make the “impossible possible” for everyone on their team.

  • Willing to Be Willing Willing to Be Willing
    Short-term goals may help you take the steps necessary to build a thriving business. However, as Dr. Benjamin and Rachelle Lo demonstrate, it is steady, long-term action, a willingness to make changes, and maintaining a clear vision that can take you on a journey filled with ongoing celebration and a rewarding life.

  • A Path Worth FollowingA Path Worth Following
    Iva Buriánková knew she wanted her own business, but it took her awhile to find the right one—Nu Skin. She quickly learned that advancing in title meant she had to focus every day, and that she couldn’t let anything—not even bigger goals—get in the way of reaching the goal at hand.

  • A Worthwhile Pursuit A Worthwhile Pursuit
    It took some time before Chaw Ching Wah joined his wife, Yong Siew Lan, in her Nu Skin business. Once he did, he never looked back. They quickly began adding customers and team members, working hard to prove their negative friends and family members wrong—they could be successful with Nu Skin!

  • Determined to Build Something BigDetermined to Build Something Big
    Joanna Stachnik always knew she was destined to be a successful businesswoman. After moving to the United States from Argentina with her husband and having three children, she discovered Nu Skin. Soon she realized she had found the ideal way to combine a career she was passionate about with her own strong belief system. She knew that if she worked hard and focused on her goals, Nu Skin could take her—and others—where they want to be in life.

  • Searching for a SolutionSearching for a Solution
    Jing Yan and Pan Guo Qing had a thriving restaurant but little time for their son—a problem Jing Yan wanted to solve. When the products improved her skin, she soon realized that Nu Skin could also transform their lives—a belief the couple adopted wholeheartedly.

  • From Corporate Employees to Entrepreneurs Who Change Lives From Corporate Employees to Entrepreneurs Who Change Lives
    Derrick Tia and Frann Ng used to think direct selling was not for them. Then they had amazing results with TRA, saw the business potential Nu Skin offered, and began to build a life that included financial freedom as well as the time freedom they coveted.

  • It’s All about Deciding Who You Want to BeIt’s All about Deciding Who You Want to Be
    An Nguyen thought he had his career all mapped out as an owner of a chain of restaurants. Then he and his wife discovered Nu Skin and realized they could build both time and financial freedom by learning how to become accountable leaders who serve others.

  • Creating Time for Her Family Drove This Leader to Success Creating Time for Her Family Drove This Leader to Success
    Kazumi Sakamoto had a good job in a large factory prior to joining Nu Skin, but her hours were long. She even worked on holidays and had little time for her family. She found Nu Skin and discovered a different way to earn income—and a way to live life on her own terms. Kazumi’s “why” was her desire to be with her children, so she never considered quitting, even when faced with challenges. Today, as she continues to build her team, she also makes new goals—like opening free schools throughout Japan so she can help bring smiles to troubled children.

  • If They Can Do It, So Can I! If They Can Do It, So Can I!
    Tone Idland was intrigued with the Pharmanex BioPhotonic Scanner and impressed with the results she experienced from the products. This made her believe that she could build a successful Nu Skin business. By making sacrifices and putting in consistent effort alongside her team, this former police officer managed to provide herself and her family a bright future.

  • From a Passion for the Products to a Leader of Leaders From a Passion for the Products to a Leader of Leaders
    A plastic surgeon’s alarming remark about her skin damage was just the motivation Pauline Lindsay needed to find great skincare—a journey that eventually led her to Nu Skin. Inspired by the results the products gave her, she set out to build a successful business. A slide backward in title convinced her to rethink her actions and to start following the system—behavior that resulted in the rewards she wanted.

  • A Strong Belief System Changed the Course of Their Business A Strong Belief System Changed the Course of Their Business
    Byeong Cheon Heo and Min-hye Ju were just “ordinary workers” who saw the potential to change their lives with Nu Skin, even though at first they were skeptical of the direct selling industry. Initially working part-time on their lunch breaks and weekends, their belief in Nu Skin’s superior quality products, strong compensation plan and powerful position as a leader in the anti-aging market began to build. Soon their unshakable belief system became the motivator to turn them into highly successful leaders.

  • Her Fighting Spirit Is Fueled by a Strong Belief System Her Fighting Spirit Is Fueled by a Strong Belief System
    Mao Chun Hua was extremely busy working in a profession that gave her much respect—but very little free time—when she decided to build a successful Nu Skin career. Although she earned a high salary, she did not have the independence she wanted. Despite her friends’ and family’s objections, in 2003, she left her job and began working on her Nu Skin career in Shanghai to create the life of her dreams.

  • Belief in the Products Helped Kayo Iwamura Build a RelationshipBelief in the Products Helped Kayo Iwamura Build a Relationship
    Kayo Iwamura is grateful to many people for their support as she has built her Nu Skin business. And she found out that Nu Skin’s mission to improve lives can be carried out in small ways—a lesson she learned while working with a customer who regularly purchased LifePak. Over time Kayo got to know the woman and realized she had made assumptions about her that didn’t fit. As the two became friends and the woman enthusiastically tried more Nu Skin products, Kayo realized it was important for her to always foster personal bonds with people and share the long-lasting rewards Nu Skin offers.

  • Taking Proven Action Steps Led to Their SuccessTaking Proven Action Steps Led to Their Success
    The Millers of Australia were successful bankers, but their jobs failed to give them time for themselves and their two daughters. When Noel found Nu Skin, he thought it offered real potential to change their lives. Karen was skeptical until she tried the products and investigated the company—and when she found out the business is really all about improving people’s lives on many levels, she took massive action that led to the success this Blue Diamond couple now enjoys.

  • Leading Others by the Power of Your Vision Leading Others by the Power of Your Vision
    Nu Skin Chairman of the Board Steve Lund believes successful leaders are skilled at communicating with their teams—sharing their personal vision and challenges in a way that helps others understand how to overcome their challenges and fulfill their dreams.

  • Success Is Not a Destination—It Is a Journey of CommitmentSuccess Is Not a Destination—It Is a Journey of Commitment
    When Yanathon and Bhakanundh Thanasom realized their corporate positions could not give them the time and financial freedom they wanted, they decided Nu Skin offered a better and smarter way to improve their lives. They worked hard part-time, and eventually put all of their effort into growing their team, only to face a monumental obstacle when Thailand was hit with the worst flooding in 50 years. Such a challenge might have stopped some people in their tracks, but not the Thanasoms—they refused to let even a natural disaster keep them from fulfilling their dreams.

  • Success Drivers Take These Leaders to the TopSuccess Drivers Take These Leaders to the Top
    At Nu Skin’s 2013 Global Convention in Salt Lake City, Utah, in October, we proudly presented five of our top leaders during a special Create History session that focused on The Success Formula and its five key drivers: Dream, Set Goals, Believe, Take Action and Lead. Each of these accomplished 4-Star Team Elite Platinum leaders shared with the audience how they are using these drivers to build strong and growing businesses. We are proud to share their stories, and we invite you to learn from their business-building success as you work at creating your own history and building the life of your dreams.

  • A Powerful “Why” Can Overcome Problems and Fulfill Big Dreams A Powerful “Why” Can Overcome Problems and Fulfill Big Dreams
    Wang Jen Mei was an unemployed housewife and mother facing financial ruin when she began her Nu Skin business. Impressed by the joyful attitude—and financial success—of the presenter at an event she attended, Wang Jen Mei felt Nu Skin was her best chance to change her family’s circumstances. Even though she lacked social connections and money, she was determined to give her children a good life. By constantly sharing a heartfelt message with others and remaining committed to her goals, she built a very successful business.

  • Loving People and Giving to Others Creates True Happiness Loving People and Giving to Others Creates True Happiness
    Guo Pei Hua and Li Yang Ming saw the potential Nu Skin offered to give them future financial freedom. They got married and jumped into building a business together, and soon encountered a number of challenges that may have put a halt to less determined individuals’ dreams of creating a successful business. However, they were dedicated to their goals, and with the strong support of their mentors, managed to overcome several difficulties to become highly successful leaders.

  • Love for Family and Helping Others Leads to Success and Happiness Love for Family and Helping Others Leads to Success and Happiness
    Liang Hong Dong and Wu Mao Chao had several reasons for changing careers to build a Nu Skin business, but one of them was especially important: love and respect for their parents whom they wanted to help enjoy a happy life as they grew older. Although faced with obstacles during their journey, Liang Hong Dong and Wu Mao Chao refused to give up. And in the process, they learned that self-motivation has the power to help individuals enrich every aspect of their lives.

  • A Strong Belief System and Clear Goals Set the Stage for Success in Europe A Strong Belief System and Clear Goals Set the Stage for Success in Europe
    Successful Nu Skin leaders know that real success does not happen overnight—nor is it just happenstance. One European couple proved that combining a strong belief system and clear goals with hard work can change lives on a very large scale.

  • Life is Meaningless Unless You Help Others Life is Meaningless Unless You Help Others
    Chen Xiu Cai made a decision as a child to leave his poor village one day and experience the “outside word.” Along the way, he found Nu Skin and discovered that the meaning of life is helping others find happiness and success.

  • Ncholas Yeo Left an Ordinary World to Embrace a Brilliant Life Ncholas Yeo Left an Ordinary World to Embrace a Brilliant Life
    Nicholas Yeo grew up very poor, but he studied and worked hard and eventually became a successful financial executive. However, when he joined Nu Skin, his reserved personality and lack of confidence held him back. Then he realized he had a responsibility to help his team members. He changed his own belief system and discovered that fulfilling dreams for himself and his team was stronger than any difficulties he faced.

  • Defining Real Success Defining Real Success
    Every Nu Skin distributor has a very personal reason for joining the company and charting a course for success. However, Nu Skin cofounder Blake Roney believes there are some key components to achieving that success, regardless of the dream you hope to fulfill.

  • For Angela Liew, Whatever Happens in Her Life is Beneficial For Angela Liew, Whatever Happens in Her Life is Beneficial
    Angela Liew knew at a very young age that she wanted to be successful when she grew up. Bearing her father’s words in mind that success would enable her to have the best in life, she focused intently on each of her professional goals—including becoming one of Nu Skin’s most accomplished distributors—because she has always made success a habit.

  • Focusing On Your Goals Can Keep You Moving Forward Focusing On Your Goals Can Keep You Moving Forward
    Focusing on your goals and the steps you need to take to reach them is a critical component of success. Steve Lund shares how the founders’ focus helped mold Nu Skin into the direct selling leader it is today.

  • Stick to Your Dreams and Go Through All the Trials Stick to Your Dreams and Go Through All the Trials
    Dreams can take you many places. One Chinese sales representative proved to everyone around her that with hard work and a commitment to your goals, you can fulfill every dream you have.

  • Looking Ordinary While Demonstrating Superb LeadershipLooking Ordinary While Demonstrating Superb Leadership
    Taiwan’s Wang Kuan Ming and Chen Ming Chu build their business by educating others about direct selling, and maintaining a positive attitude as they lead their team members to their own visions of success.

  • Passion Is the First Step to Success Passion Is the First Step to Success
    Nu Skin distributors around the world have embraced the potential the company offers for improving their lives. For one top distributor in Korea, building the life he wanted involved three important factors: passion, change and showing consideration for others.

  • Reaching Your Goals Means Never Giving In to Adversity Reaching Your Goals Means Never Giving In to Adversity
    When adversity strikes, you can either face your challenges with a positive attitude or succumb to defeat. Scott Schwerdt has learned a great deal about overcoming adversity from one California distributor who doesn’t let her challenges keep her from telling people about the magic of Nu Skin.

  • The Power of Believing in Your Vision The Power of Believing in Your Vision
    Challenges are part of building a successful business. Nu Skin cofounder Blake Roney recalls some of the challenges he and his cofounders experienced as they were building Nu Skin—and how they continued to overcome them, because they believed in their vision of success. To Blake, believing in yourself and your dreams is one of the biggest factors for reaching your goals.

  • A Winning Combination: Passion and Belief A Winning Combination: Passion and Belief
    Successful Nu Skin distributors will tell you that a strong belief system and a passion for creating a better life through the Nu Skin business and its products are powerful drivers. Melisa Quijano talks about two Malaysian men who experienced big transformations in their lives once they found their passion for the way Nu Skin was improving their situations, and began sharing this passion and product loyalty with others.

  • One thing leads to another  One thing leads to another
    Challenges can equal leadership opportunities

  • Innovation Charts Nu Skin’s Course for Success Innovation Charts Nu Skin’s Course for Success
    Nu Skin didn’t achieve its success overnight. It took hard work, perseverance and continuous innovation to turn the company into the industry leader it is today. Cofounder Blake Roney remembers the early days—and how he and his cofounders used the direct selling business model and cutting edge technology to solve various problems facing their new company.

  • Growing a Business Starts by Planting Seeds of Belief Growing a Business Starts by Planting Seeds of Belief
    For those who embrace the Nu Skin vision of improving lives, they understand how the company’s business model can offer both financial and time freedom to people who work hard at meeting their goals. But what they might not realize is how the business can transform their lives on a much more powerful level—just as it did for one European single mother.

  • From Skepticism to Dreams Fulfilled From Skepticism to Dreams Fulfilled
    Skepticism is often part of a person’s experience when he or she enrolls as a new distributor. Family members or friends may doubt the income potential of such a venture. And sometimes a skeptical person attends a meeting expecting the worst—and leaves with new respect for Nu Skin’s business model, products and personal transformation that make up The Difference. Demonstrated. Vice Chairman of the Board Steve Lund shares two stories where initial skepticism gave way to resounding success.

  • Action! Action!
    Only thoughts that become actions lead to results

  • Rewards That Go Beyond Financial BenefitsRewards That Go Beyond Financial Benefits
    Earning a rewarding income is one way Nu Skin leaders benefit as they build their businesses. For one National Sales Director in Beijing, however, her business is also about living the Nu Skin culture—something she put into motion early in her career and which serves as the foundation for her actions every day.

  • Turning Adversity Into a Billion Dollar OpportunityTurning Adversity Into a Billion Dollar Opportunity
    Golden opportunities are just waiting to appear in your life—if you’re willing to find a positive way to look at challenges. Nu Skin Cofounder and Senior Vice President Sandie N. Tillotson explains how a really troubling moment in her life became the catalyst for creating Nu Skin.

  • Actions speak louder than words Actions speak louder than words
    Japan leader says action is the best medicine

  • From Cleaning Houses to Nu Skin Leader From Cleaning Houses to Nu Skin Leader
    For many successful Nu Skin distributors, reaching their goals begins with an unwavering determination to change their lives. Scott Schwerdt, President of the Nu Skin Americas Region, has great admiration for one single mother who was cleaning houses in Colorado when she decided to build a Nu Skin business—and her success all began with a dream board.

  • Sometimes, you just have to take action…and persevere.  Sometimes, you just have to take action…and persevere.
    Having a dream, believing in yourself and setting goals are important when it comes to building a successful Nu Skin business. But taking action is just as important—a fact demonstrated by Chairman of the Board Blake Roney when he and his cofounders first conceived Nu Skin International.

  • Believe meBelieve me
    The first step on the journey to success is belief

  • It’s All About Your Belief SystemIt’s All About Your Belief System
    Defining your dream, setting goals, and staying true to those goals are very important when it comes to building a successful Nu Skin business. Believing in your ability to reach those goals is also critical to your success. Melisa Quijano, President, Southeast Asia and Pacific Regions, shared a story about a couple from the Philippines who has had a strong belief in the Nu Skin opportunity.

  • Reaching Your Goals Requires Pushing Through Your FearReaching Your Goals Requires Pushing Through Your Fear
    Beginning your journey as a Nu Skin distributor is both exciting and, for many, intimidating. That’s because you may be performing new tasks that require you to step outside your comfort zone. Steve Lund, Nu Skin Enterprises Vice Chairman of the Board, knows exactly how you feel since he is not an outgoing person … but he also knows if you push through your fear, you can experience dramatic and positive rewards.

  • Goal!  Goal!
    Score big in Nu Skin by setting sights high

  • Focus + Taking Action = ResultsFocus + Taking Action = Results
    Having a dream, a strong belief system and focusing on clear goals are vital to building a successful Nu Skin business. However, it also takes action—and Mikael Linder, President, Europe, the Middle East and Africa Region, explains how one Team Elite couple demonstrated the power of action during a Team Elite Mediterranean cruise.

  • Setting Clear Goals and Staying True to Those Goals Setting Clear Goals and Staying True to Those Goals
    The province of Xinjiang in China is very large with a small population—not an ideal setting for building a business. Plus it has experienced some ethnic unrest and public security issues in the past two years. But as Andrew Fan, President, Greater China Region, points out, one young distributor in Xinjiang is building a strong Nu Skin business by setting clear goals and staying true to those goals, no matter how difficult the challenges.

  • An Innovative Idea, a Big Dream, and Lofty GoalsAn Innovative Idea, a Big Dream, and Lofty Goals
    Back in 1984, Provo, Utah was an unlikely place for the launch of a billion dollar direct selling company. But Sandie Tillotson and her fellow entrepreneurs were confident their innovative product formulas and business model could improve lives. Armed with little more than a big dream and a goal to become an international company, they set out to prove their critics wrong.

  • Dream on! Dream on!
    Success begins with a vision of possibilities

  • Your Dreams Are Within Your GraspYour Dreams Are Within Your Grasp
    Remember the dreams you once had? The life you would lead? The way you would make the world a better place? Your dreams are still there, waiting to become a reality.

Success Stories

Check out these inspirational success stories of top executives and distributors who have used the tools in The Success Formula to help them accomplish their goals…and learn how you can start living your dream, too!